Most of my experience as one of the lobbied has of course been as a member of Parliament. But I'm sure the key points to make about lobbying are pretty much universal, whether we're talking about local politicians, local or national government officials, other relevant organisations, or even to some degree the media.
Probably the simplest and most useful way to approach the topic is to look at what is good effective lobbying.
The first point to make is don't assume that the person you're lobbying knows nearly as much about the subject as you do. And don't assume that some of...